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The collection is entirely handmade by skilled weavers in Lucknow India with traditional fabric-making techniques and thousands of years old embroidery details- Aari & Zardozi - an ancient embroidery technique prevalent in the Awadh region, India (Now Lucknow).

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Championing slow fashion at its best, Zero Tolerance makes a limited number of pieces in each collection, which don't get restocked once sold out. "This is because the house wants to make each piece with love and care, put an equal amount of attention into every single garment. Since the Indian subcontinent has a lot of art forms and tales that are needed to be explored and spoken about" says Prakhar.

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Zero Tolerance, a brand that is as much a tribute to South Asian craftsmanship as it is a forward-thinking player in the global fashion narrative, is the progeny of Lucknow-born Prakhar Rao, who has carved his own path in the fashion industry with a vision that transcends mere aesthetics.